Do websites need to look pretty or even symmetric in order to generate revenue?

My marketing guy still insists they do. He has been telling me for the past two years that he can hardly get himself to look at a particular website because it is so ugly.

But I still think that most consumers, whether of legal services or otherwise are clever people. They are not ‘naturally’ attracted to ‘pretty’. What actually attracts them is an ‘attraction’ and an attraction can sometimes be very ugly indeed.

Here is an interesting article which carries the title:

4 “Ugly” Sites that Make Millions (and What We Can Learn from Them)

http://blog.kissmetrics.com/ugly-websites/

Yair Cohen

The Internet Law Centre

Social media lawyers

Tags: lawyer, lawyers, marketing, media, social

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Permalink Reply by Yair Cohen on August 22, 2011 at 16:46

I think Ralph this one will never be resolved. Let’s not forget, we are not trying to make a sale here, all we are asking for is a phone call.

To make a sale, yes, sure, people might want to know about the directors but for an initial phone call? I’m not so sure. I say, focus on the call. focus on the call. focus on the call. Once the call is in, you can start telling them all about the wonderful directors.

By the way, if you were to tell your customers about the directors, why not do it in the following way:

This was a very successful promotion which we did about 3 years ago. (Personalisation in marketing is a very interesting topic which we can discuss another day).

Attachments:

law_firm_guarantee.pdf, 954 KB

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Permalink Reply by FeeSynergyUK on August 22, 2011 at 16:50

Thanks Guys, really appreciate that feedback ......... I'll give an update on my Facebook stats and Yair, I'll download that .pdf and look forward to further discussions.

Apart from linking all my posts / blogging / ramblings onto Facebook, not sure where it`ll go from there.

Best Wishes Mike

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Permalink Reply by Yair Cohen on August 22, 2011 at 18:27

There is a PDF attached to my previous post but here is a link as well

http://www.bainscohen.com/images/law_firm_guarantee.pdf

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EditorPermalink Reply by Richard Pettet on August 23, 2011 at 15:18

What do you guys make of the floating man video on this New York firm's homepage ? You might need to disable the pop up blocker to see it. Does this put the client off or encourage them to delve further?