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EditorPermalink Reply by Richard Pettet on August 11, 2011 at 17:00

Yes, i saw this when Amanda tweeted a pic of herself in a WHSmiths - all a bit odd. Such a long way from her days on Britain's Got Talent and, errr, whatever else she's 'famous' for.

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Permalink Reply by Yair Cohen on August 11, 2011 at 22:34

I still struggle to understand how a race to the bottom could be good for the business or for the consumer.

Unfortunately many of us suffer from an unexplained obsession with branding. If you are on the high street, you need to differentiate yourself with SUBSTANCE not with nice logos. Be unique, be special and give plenty of value to your clients.  

Clients of law firms could not care less about logos. They want their problem solved with honest, straight forward and beneficial legal advice.  I would dare to say that the very idea of spending precious resources on branding high street law firms is misconceived. High street law firms are not Coca Cola, because unlike Coca Cola they provide a service which is totally based on personal relationship and trust.

Ask consumers of legal services who they rather dealt with, let’s say their divorce – an unbranded but highly reputable individual solicitor or a ‘branded law firm. I bet most will prefer the unbranded reputable individual.

I actually believe that the public is put off by the idea of using a ‘branded’ law firm.  Sounds like a coat of paint.

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EditorPermalink Reply by Richard Pettet on August 11, 2011 at 23:01

Good point but imagine this scenario: you're in WHSmith looking to buy some cellotape and you see a QS stand selling wills. You'd not thought about a will until that point but all of a sudden you're being 'sold' one, either through the power of branding (big faced cartoon women in balloons - whatever...), or heaven help us all, by a person stopping to sell you one as though it were some windows. Also, thinking about it, judging by family experiences, Tesco on a Saturday afternoon is the perfect place to sell divorce packages.

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Permalink Reply by Yair Cohen on August 12, 2011 at 7:20

Your point Richard is even better. You see, if whilst at WH Smith I haven't bought yet their £10 off the shelf will package, then I might be persuaded to spend £50 on a QS will. But this is as far as it goes.  Now, imagine this. You are a solicitor and you are going to spend your precious marketing money on branding so that you can get the opportunity to sell £50 wills at WH Smith or even better, stand outside Tesco on a Saturday afternoon so that you can ask costumers if they are interested in getting divorced because today you have the best divorce package ever! Like the idea?

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EditorPermalink Reply by Richard Pettet on August 12, 2011 at 9:23

But how many lawyers are going to stand outside Tesco? There is a thread that touches on these issues here that might interest you.

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