Legal Directory Advice & Submission Review

Defero Law offers insight and advice on a range of legal directory topics.

Email richardp@deferolaw.com for more information.

Do you find legal directory submissions difficult and time consuming? You might feel that you're not getting the rankings you deserve. Even if you are experienced in the legal directory process, the occasional frustration might still creep in. Maybe our directory tune-up service is for you?

Defero Law has brought together three former Chambers and Partners senior managers and editors - Tracey Sinclair (former editor of Chambers UK), Baron Armah-Kwantreng (former head of research) and Richard Pettet (former advertising manager) to give you insight and valuable advice on the whole legal directory process.

"Thank you so much for your insightful comments on our draft Insolvency submission – you made some really valid points which we are applying to all of the submissions for this year." Belfast-based firm featuring in both Chambers and Legal 500

"Great stuff! ... full of good advice and all very useful…our rankings were seriously improved at The Legal 500" Leading firm in Luxembourg.

Price: £300 for a year's subscription.

Here's what you'll get as part of our Legal Directory Tune-Up Group.

The submission part of the legal directory process is vital to getting the recognition you deserve. However, many law firms get this part wrong. As a member of the group you're entitled to have one of your submissions reviewed by our team of experts. We'll let you know what you're doing right and wrong!

You'll also have access to the following articles:

Submissions made easy

Confidentiality

Choosing a referee

The biggest mistakes law firms make with referees

What to do if you can’t provide client referees

Extra information – what is it worth including? Read this article as a sample

Can I send the same submissions to Legal 500 and Chambers?

The importance of deadlines

Changing the story – how to deal with poor headlines when it’s submission time Read this article as a sample

How to crack Chambers' Global / Regional / Country submissions

Reusing the submission material

How important is it to be interviewed? And how to get an interview if you want one

Getting the best out of a telephone interview Read this article as a sample

What NOT to say to researchers Read this article as a sample

What will my referees be asked?

An insight into the ranking meetings – researcher and editor

Why am I ranked in one directory and not the other?

Ranking Associates

You can’t buy your way in - Rankings v Profiles

How much do profiles cost?

What to put in a firm profile

What to put in individual profiles Read this article as a sample

The Benefits of Profiles

Pros and cons of buying an introduction/overview

What to do when the directories get it wrong

Face to face meetings – how to get them, what to do in them

Using the rankings to sell your firm

Pros and cons of using a consultant

What can a consultant do for your firm?

Deal tables – are they worth it? Are they relevant? How do you use the information?

Awards – what to submit, how to get noticed

Do I need to go to the Chambers launch?

The Legal Directory Tune-Up Group is run by three former Chambers and Partners editors and managers.

Tracey Sinclair is a former editor of Chambers UK and has worked as a researcher on the Chambers Europe, Global and US directories; more recently she worked in-house as Communications Manager at a City law firm.

She is also a professional copywriter and editor with extensive web and social media experience.

Tracey now runs a directories consultancy and business writing/editing service.

traceysinclair23@gmail.com

www.traceysinclairconsulting.com

07985347047

Baron Armah-Kwantreng is an experienced consultant to commercial law firms delivering strategic advice on market positioning, business development and recruitment. He is a former head of research at Chambers & Partners covering all directory titles. He was also research editor on Chambers Client Report an in-depth periodical magazine containing feature articles and bespoke surveys on key currents in the global legal sector. After Chambers he was a head hunter at a leading City firm working on partner hires in the City and internationally. Since 2008 he has operated as an independent consultant on a variety of projects in the global legal sector.

baron@baklex.com

See Baron on LinkedIn

07834040839

Richard is a former advertising manager at Chambers & Partners and worked across their range of directories assisting law firms and lawyers with their advertising, profiles and overall presence in the Chambers guides.