Video Nation – Videos on Law Firm Websites
Having spent the last 3 weeks trawling law firm and barrister set websites for various things – contacts, inspiration – it struck me how many of them were using video to get their message across. I thought it worth posting a few examples and, as you can well imagine, it’s a mixed bag. Most of what I found was to the benefit of the websites that they appeared on but excuse me the odd indulgence of showing you a few visual catasrophes. So…..
Bedell Cristin – Managing partner Richard Gerwat demonstrates confidence and poise in front of the camera. Nice to hear a mention to the importance of legal directories in this one, too!
Berwin Leighton Paisner – BLP talk about their involvement with Lawyers on Demand, and get the revered Richard Susskind involved for good measure.
Withers – somewhat unfortunate incidental music in this one as it’s rather reminiscent of the music played in The Apprentice when one of the candidates makes an inexplicably bad decision.
QEB – Hollis Whiteman – prime position in the middle of their homepage, a risky tactic if you get the video wrong. Luckily, they don’t.
Ralli Solicitors – demonstrating that you don’t need to spend a lot to get your message across.
Burness – demonstrating the opposite of the above.
McMahon Butterworth Thompson – cut costs by filming in IKEA?
Loeb & Loeb – Most of his clients are friends, he’s a good father. Lovely stuff. The music reminds me of the fly-by hole previews that the US cable networks use at the Masters in Augusta.
Some of these videos might challenge you to revise your website strategy. Was that decision not to use videos on your site wrong? The again, maybe these videos vindicate that decision.
There are many more videos that I could have featured (happy to add if you’ve got one that you think should feature) but I will leave you with Slaughter and May’s use of video here – a weird office tour that for at least 30 seconds had me believing that I’d see someone kicking a photocopier or hear the receptionist gruffly telling someone where to go.
Recommended reading: video for your law firm website.
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