Try to suspend disbelief for a second, at the idea of somebody else telling you to use Social Media. What’s worse, not any Social Media, but Google+.
Isn’t “G+” a new platform where nobody visits? Perhaps you’ve not really heard of it and are barely getting to grips with LinkedIn.
If you have a website and want it found more regularly, you should be interested in Google+.
The company that directs most traffic around the internet owns a social media platform and uses “social signals” as an important part of it’s strategy to decide if your website is relevant to the potential client.
In English – your website pages are more likely to get found if you’re active in Google+. There are other good things about it too, but that’s a big enough one for me.
- Users: More active users than Twitter
- Messages: You can send messages targeted to those that will want them, simply arrange your “circles” by segment, rather than friends or family.
- Engagement: So far this hasn’t been it’s strongest point, but there are now increasing amounts of discussion and engagement
- Automation: Much less automation means you can’t just send stuff out automatically. That’s a pain at times, but it does mean receiving less stuff you don’t want to see.
- Interface: A nice user interface and the ability to format your messages (bold, or italics) and not limit them to 140 characters.
- Search: There is a lot of debate in the SEO world about whether Google+ and search results are linked causally or it’s just a correlation, but there does seem to be a generally agreed point. People that post on Google+, specially those that get others to share or “+1” those posts, do better in search.
- Are you switching to G+?
It’s more than “just” a social media platform. It seems like a wrapper around everything that they do. If that’s not a good enough reason to think it’ll last I don’t know what is.
You might not be ready to switch to using it all the time, yet, but you should start using it – even if only to prove to Google that you’re real. Click here to download our free guide to creating a social media strategy for your law firm (email address required)
Am I moving totally over to it, no – there are still too many prospects on the others too; but time will tell.
What do you think about Google+ for your firm?