Defero Law is a feature rich social networking and publishing platform for the legal industry. Here are some best practice tips to help you get the most from it.
Give your Profile Page a Great Title
Give search engines like Google some great keywords to find. Want to be found for a specific phrase? Simply click on the title text at the top of your profile page and edit accordingly.
Change your Profile Page URL
Head into your Settings>>My Page>>Page Address and change the url of your Defero Law page to something more search engine friendly. In the example below, I've changed the address to /tax_lawyer_aberdeen so that Google indexes my page for that search term. Change url now >>>
Use your Profile Page 'Text Box' to include additional information about you or your firm
All Defero Law member Profile Pages have a 'Text Box' that allows you to include key information about you or your firm. You can either use it in Visual Editor mode or HTML mode and can include pictures, links, widgets, video ..... pretty much anything you want.
Upload a Photo or Logo
If you're a regular contributor to Defero Law then tagging your content appropriately will help you climb the Google search index. When you add blog posts tag them not only with tags relevant to that particular post but also with a key phrase that you want to be found by on Google. For example, if you're a firm of solicitors in Telford that specialise in Employment Law then it might good to tag all posts with "Telford Employment Solicitors". Make sure to use quote marks when using tags of more than one word.
To demonstrate this, I have tagged several of my posts with the tag "Solicitors Crouch End London N8". If you search for that phrase on Google then it appears on the first page
Getting your content featured on the homepage
We feature well-written, intelligent, topical, sometimes humorous, not-too-salesy blog posts on our homepage on a daily basis. Don't be offended if we don't feature your posts right away: we like to see you post a few before sticking our necks out that you're worth putting on the front page. However, we like to reward participation on the site and one way of doing this is by making sure we get you some eyeballs on pages.