Slater & Gordon Lawyers Launch New TV Ad: “Your Case is Our Cause”
Consumer law behemoth Slater and Gordon have today launched a new advertising campaign as part of their brand revamp.
The new campaign will kick off with a new series of TV commercials across a range of channels, which knowing Slater & Gordon doesn’t mean just Dave, Living+ and Sci-Fi.
With a voiceover that intones ‘your case is our cause’ and a mooted colour palette, the firm has gone all Nordic Noir. OK, not really, but it’s, errr, tastefully shot.
Kalle Amanatides, Head of Marketing at Slater and Gordon, said: “When we take on a case we commit to helping a person. We aim to look at things through their perspective and to guide them through the legal process – whether it’s for a personal matter or one that relates to their work or business.
“The new look better represents our firm and symbolises our promise to guide our clients to brighter outcomes. Our heritage blue is now that little bit brighter and the ampersand is gone, replaced by a symbol of positivity.
Ummm, right, sure.
There will a series of TV advertisements, of which this is the first:
What do you reckon? Comments below please.