Statistics show that only 14% of customers trust traditional advertising while over 79% trust recommendations http://www.socialnomics.net/

Testimonials can create believability, credibility and a sense of security for your customers and can encourage new business. An extra bonus is that testimonials will also create more loyalty in your existing customers. Once people have put their name and reputation on the line by publicly endorsing a…

A gifted girl from a council estate in a socially deprived area of Chester has been offered a place at the Queen’s private School (Chester). She currently attends her local primary school. Her parents are keen for their daughter to follow her dream, but are unable to find the £14,000 per year it would cost to cover school fees, uniform etc. If a solicitor’s company or a group of solicitors could fund the place, they would be giving this girl the opportunity to be the first in her family to…

This question comes up time and again with Solicitors - If I have a bad review or rating on-line - what can or should I do? Almost every solicitor has experienced a client with unreasonable expectations, or a customer who got bad results because of their own behaviour or facts. For example many people over the years have claimed that they have been cheated in their divorce settlement because their solicitor wasn't up to the job. The difference today is that these views can be posted on-line…

While many solicitors in the UK have defined their own successful marketing efforts, there’s a new focus on Groupon and what this red hot social coupon site can do for a law firm. Keep reading for our thoughts on this new opportunity and what your best move might be should you decide to take advantage of it.

Most legal firms say they found success by choosing their “deals” with offers that are on the lower end of your payment…