Graeme Dixon
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  • Nottingham and London
  • United Kingdom
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Graeme Dixon

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Graeme Dixon posted a blog post

Into the mind of your Competitor

You do not have to be an expert in Competitive Intelligence (C.I.) to realise that the economy has undergone significant realignment over the last year and has reminded us all that business is inter-dependent.This article will introduce you to the power of C.I. and some of the analytical thought patterns required.In many cases a firms's competitive strategy is somewhat dependent on the strategy of their rivals and, therefore, it is vital to anticipate competitor’s approaches to building…See More
May 31, 2013
A blog post by Graeme Dixon was featured

Beware of the Buzz - Lightyears ahead with Michael Porter

Michael Porter, the Competitive Analysis guru states "Beware of the Buzz"How many times in the last decade have you heard about the next big thing in your industry?An idea or new market entrant which is going change the way we do things?Tesco Law?The many "Dot-com" companies who came, saw off people's money and failed dramatically?Some were surprise failures but Porter states that they failed to take into account the "switching costs" or as the cool young things at the Dot-com time described as…See More
May 10, 2013
Graeme Dixon posted a blog post

Beware of the Buzz - Lightyears ahead with Michael Porter

Michael Porter, the Competitive Analysis guru states "Beware of the Buzz"How many times in the last decade have you heard about the next big thing in your industry?An idea or new market entrant which is going change the way we do things?Tesco Law?The many "Dot-com" companies who came, saw off people's money and failed dramatically?Some were surprise failures but Porter states that they failed to take into account the "switching costs" or as the cool young things at the Dot-com time described as…See More
May 10, 2013
Graeme Dixon posted blog posts
Apr 22, 2013
Graeme Dixon replied to Richard Pettet's discussion What do you think of Springhouse Employment Law Solicitors Website?
"I used a "Fresh Approach to" strap line with blusource. It is fairly powerful."
Oct 5, 2012
Graeme Dixon posted blog posts
Dec 16, 2011
Graeme Dixon posted a blog post

Early Warning Process within Law

Traditional early warning and scenario analytical techniques can be too strategic, built to identify a new competitors, technologies and relegations, focussed on successfully isolating major long term shifts.A difficultly emerges when they are applied tactically dealing with issues such as pricing, tackling new areas of competition, government regulation and new service launches.You need to know about positive and negative situations that can affect your firm and be in a position to do…See More
Oct 16, 2011
Graeme Dixon posted blog posts
Jul 28, 2011
Graeme Dixon posted a blog post

First Steps to a Competitive Intelligence function

You may be interested in Competitive Intelligence, already have a function or you may be thinking about setting up some sort of Competitive Intelligence (CI) operation within your firm. You may have struggled at the best way to start. You fire up Google and are swamped, then frustration sets in.We have developed a couple of products which help you get started in terms of collecting information www.xxxx.co.uk designed to pinpoint your rivals activities in a…See More
Jun 23, 2011
Graeme Dixon posted a blog post

Your Rival's Strategic Intent

Some questions which may assist you when thinking about your competitors and their strategic intent:1. How do your competitors plan to compete for the future?2. What is their vision? What do they tell the press or their people about their plans?3. How committed are they to achieving their declared strategic objectives?4. How and where might their objectives conflict with your firm?5. What are the range of options open to you for dealing with any new realities within the legal industry, or the…See More
Jun 13, 2011
Graeme Dixon posted a blog post

Ten Steps to Smash Urban Legends within Law Firms

We have all heard them; we have all passed them on as fact even though most were created in the pub as a result of fear or banter. An Urban Legend is a story or reputation that appears mysteriously and spreads spontaneously in various forms and is usually false.In business, Urban Legends can be very dangerous to the strategic future of a firm. Urban Legends in business are usually as the result of fear. Fear that a certain firm is too strong and is perceived that their superstar lawyer is…See More
May 27, 2011
Graeme Dixon posted a blog post

Understand Your Competitors Objectives

Some weeks ago I was fortunate enough to have my introduction to Competitive Intelligence article, “Know your Enemy” published in the Law Society’s Managing for Success magazine.I detailed the basic Competitive Intelligence process which is based on the tried and tested Military Intelligence cycle. Thank you to all who asked for their copy and if you would like a copy please email me on gdixon@castintelligence.co.uk.One the main keys to…See More
May 19, 2011
Graeme Dixon commented on Graeme Dixon's blog post Mergers Within Law Firms
"Thank you Henry. I would love too, but I suspect the firms would have an issue with it.    "
May 16, 2011
Henry Gardener commented on Graeme Dixon's blog post Mergers Within Law Firms
"Good article Graeme thanks.   I really like the depth of analysis - would you ever put up a case study?"
May 13, 2011
Graeme Dixon posted blog posts
May 12, 2011
Graeme Dixon commented on Graeme Dixon's blog post Mergers Within Law Firms
"Thank you for the kind words Andrea. Really appreciated."
May 11, 2011

Profile Information

Law Firm or Company Name
Cast Intelligence
Job Title
Director
Type of Member
Other
Area(s) of Practice
Professional Services Competitive Intelligence, Due Diligence and Research
Website
http://www.castconsulting.co.uk
Twitter Page
http://twitter.com/broadcastintel

My Profile

Graeme has nearly 10 years Military Intelligence and 14 years Professional Recruitment, Competitive Intelligence/Research and Headhunting experience. His company focuses on 3 areas:

Cast Intelligence - a Competitive Intelligence, Security and Risk Management and Investigation Research consultancy.

Cast Consulting - a Strategic Investment Consultancy providing access to funding and support to grow your business.

Cast Search - Trusted Recruiter within Professional Services support, Security and more generally finding the right people for your management to Boardroom. He is also:

• Midlands Chairman of the Association of MBAs
• Associate of Size 10 and a Half Boots
• Board member of an Advisory Board of the Open University Business School
• Council Member and Past President of Nottingham City Business Club (1924)
. Non Executive Director of www.zero-credit.co.uk
• Mentor to the East Midlands Football Association
• Board Member Greater Nottingham Transport Partnership

As a result of his experience with working with investors he offers Cast Consulting, a company which helps companies be investment ready, gain funding and ensure things do not go wrong post investment.

He combines this with Cast Intelligence and is considered an authority on all things associated with Competitive Intelligence. He has had Competitive Intelligence articles published in magazines for organisations such as the Law Society.

He is a seasoned recruiter and organisations come to him when they want insight, not just CVs. Recruitment without the fluff.

Graeme lives in Nottingham, married with two little boys, a former (very former!) 400 metre athlete and a continuous learner (very much a leaner!) in the art of Shorin Ryu, based on original Karate from Okinawa.

Carlisle United by birth and Nottingham Forest by fortune!

Graeme Dixon's Blog

Into the mind of your Competitor

Posted on May 31, 2013 at 11:53 0 Comments

You do not have to be an expert in Competitive Intelligence (C.I.) to realise that the economy has undergone significant realignment over the last year and has reminded us all that business is inter-dependent.

This article will introduce you to the power of C.I. and some of the analytical thought patterns required.competition

In many cases a firms's competitive strategy is somewhat dependent on the strategy of their rivals and, therefore, it is vital to anticipate competitor’s…

Read More

Beware of the Buzz - Lightyears ahead with Michael Porter

Posted on May 10, 2013 at 12:44 0 Comments

Michael Porter, the Competitive Analysis guru states "Beware of the Buzz"

How many times in the last decade have you heard about the next big thing in your industry?

An idea or new market entrant which is going change the way we do things?

Tesco Law?

The many "Dot-com" companies who came, saw off people's money and failed dramatically?

Some were surprise failures but Porter states that they failed to take into account the "switching costs" or as the cool…

Read More

How do You Set up a Competitive Intelligence Function? Part 1

Posted on April 22, 2013 at 14:10 0 Comments

You may be interested in Competitive Intelligence, already have a function or you may be thinking about setting up some sort of Competitive Intelligence (CI) operation within your organisation.

You may have struggled at the best way to start.

You fire up Google and are swamped, then frustration sets in.

We have developed a couple of products which help you get started in terms of collecting information designed to pinpoint your rivals activities in a more powerful way…

Read More

Why Competitive Intelligence is a waste of time....

Posted on April 22, 2013 at 13:09 0 Comments

Competitive Intelligence is a complete waste of time.

Most firms know everything they need to know about their competitive environment and they do not want to:

. Reduce uncertainty within their business

. Gain an understanding of their competitors business model and what their plans are

. How they conduct their business

. Take advantage of their competitors weaknesses

. Counter their strengths

. Out think and outperform their…

Read More

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