You do not have to be an expert in Competitive Intelligence (C.I.) to realise that the economy has undergone significant realignment over the last year and has reminded us all that business is inter-dependent.
This article will introduce you to the power of C.I. and some of the analytical thought patterns required.
In many cases a firms's competitive strategy is somewhat dependent on the strategy of their rivals and, therefore, it is vital to anticipate competitor’s…Read More
Michael Porter, the Competitive Analysis guru states "Beware of the Buzz"
How many times in the last decade have you heard about the next big thing in your industry?
An idea or new market entrant which is going change the way we do things?
The many "Dot-com" companies who came, saw off people's money and failed dramatically?
Some were surprise failures but Porter states that they failed to take into account the "switching costs" or as the cool…Read More
You may be interested in Competitive Intelligence, already have a function or you may be thinking about setting up some sort of Competitive Intelligence (CI) operation within your organisation.
You may have struggled at the best way to start.
You fire up Google and are swamped, then frustration sets in.
We have developed a couple of products which help you get started in terms of collecting information designed to pinpoint your rivals activities in a more powerful way…Read More
Competitive Intelligence is a complete waste of time.
Most firms know everything they need to know about their competitive environment and they do not want to:
. Reduce uncertainty within their business
. Gain an understanding of their competitors business model and what their plans are
. How they conduct their business
. Take advantage of their competitors weaknesses
. Counter their strengths
. Out think and outperform their…Read More