"I would certainly add which department they are in and (a little tip), tell them to add the dates of any holiday they have booked with an alternate contact name for those dates: saves your receptionists time and will mean the clients know in advance…"
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Joe Reevy
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Joe Reevy commented on Mark Pickering's blog post Death and Taxes are Unavoidable?
"This may be why Franklin is the only non-president (he was an emissary to France and postmaster General) to feature on US currency.
His biography is a good read by the way."
Joe Reevy commented on Richard Pettet's blog post Star Blogger: Paul Hajek at Clutton Cox
"Paul is a top bloke and has his head firmly screwed on...and I don't say that just because he is a client of ours of longstanding.
Firms that wonder why Paul is sharing the secret of his success should have a long think about that: and if they…"
Joe Reevy commented on Louise Eagle's video
What is Virtual Practices?
"Outsourcing marketing content production and web communications also reduces overheads and increases marketign effectiveness."
Joe Reevy commented on Robin Dicks's blog post Networking, and the impressions solicitors give
"Accountants soak up a lot of economic data (the ICAEW Mag is even called Economia) and they hold regular meetings of members in the area to talk about such issues. The ones I attend are really a discussion forum on the economic prospects...and we…"
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"I wish I could say I was in any way surprised at this. If I had £50 for every time I have approached a firm (and law firms are tilted towards one end of the spectrum) with a message the gist of which is 'I want to spend money with…"
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"This makes lots of sense, as I would expect from Kieran. Our clients have found that good SEO (there's a lot of bad out there) works well for PI and for targeting to microsites for specific types of work (will disputes and family mainly).
It…"
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"Hi Paul,
I would only comment that if I had a marketing budget and wanted to use it wisely, TV advertising just would not feature on the list (except possibly for PI). I really can't see how that sort of cost could hope to generate positive ROI…"
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"We let everyone have a two month free trial so they can see whether or not it fits their strategy."
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"They can be targeted to clients of fee earner A, members of industry groups (eg charities), people with specific interests, even individual ones for specific high-vlaue clients...and they can be cobranded and given away to those clients so you can…"
Joe Reevy replied to Andrea Tobin's discussion Referral Sites - Interactive-law.co.uk - Does it Work?
"We have about 40 law firm clients who have used referral sites and the large majority say that using them didn't work . Indeed, anything which seeks to externalise the marketing process is pretty much a lost cause it seems. In a trust business,…"
Joe Reevy commented on David Gilroy's blog post Legal Futures Conference - where were all the lawyers?
"Although we are building for the next generation of communications and marketing systems, I'd be happy of firms concentrated on squeezing out wasted time, better 'first contact' , leveraging the contacts they have now and looking at…"
Joe Reevy commented on David Gilroy's blog post Legal Futures Conference - where were all the lawyers?
"Why we give 99% of these things a miss David (got a client to go for us to the last one). It's always the same old same old.
Can't recall the last time I heard anything at one of these that really quickened my pulse and that's the…"
Joe Reevy commented on Richard Pettet's blog post Another Law Firm Franchise Hits the UK - Local Law
"At normal net profit rates it equates to about £60k per solicitor on average. This fits with comments I hear often about associates earning more than partners in small firms."
Joe Reevy commented on Richard Pettet's blog post Another Law Firm Franchise Hits the UK - Local Law
"Well, if I had £100m (or £15m for that matter) looking for an investment home, I sure as heck wouldn't be chasing this market, let alone spending it on ads on the TV! The market outside the top 100 was only about £9bn gross…"
Joe Reevy commented on Richard Pettet's blog post Another Law Firm Franchise Hits the UK - Local Law
"Do correct me if I am wrong, but wasn't the £15m the amount said to be invested by the outside investors? That isn't the same thing as being spent on marketing, because some of that will have gone in other directions. They did hire…"
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Joe Reevy's Videos
Joe Reevy's Blog
Does the choice of forensic tests create unintended bias?
Posted on October 29, 2012 at 12:59 0 Comments 0 Likes
Dr Richard Sleeman and my article in the latest Criminal Law and Justice Weekly discusses, by way of an example, how evidential bias in favour of the prosecution may be introduced unintentionally by forensic test selection, because the 'traditional' scientific testing model is not considered.
It emphasises the need for defendants to…
Read More Business Ethics (Again)
Posted on September 2, 2012 at 11:25 0 Comments 0 Likes
As well as people lying through their teeth to their clients and selling stuff at prices way over the odds, I have recently come across some qualification inflation which is almost unbelievable. I am used to people grossly exaggerating their CVs by saying they are bottom-line focussed, entrepreneurial team players with proven leadership qualities, blah blah blah when they haven't really DONE anything much at all, but I have recently come across 2 people who wanted to link with me on linked…
Read More SEO
Posted on August 22, 2012 at 9:11 23 Comments 0 Likes
I have recently been in touch with an SEO specialist who has recently started targeting the profession and claims that many firms using SEO services are essentially being tricked into paying for almost nothing (and in one case he showed me, precisely nothing was being done for a four-figure monthly charge).
He's really cross about what he sees as rip-off artists giving firms like his a bad name, especially the false claims he says many make about how SEO works and what is…
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