As a professional copywriter and editor, as well as former researcher and Editor on leading legal directory Chambers UK, I can help you:
Reusing directories submissions material
Producing the directories submissions can involve a huge amount of work, so it makes sense to reuse the material you’ve collected as much as possible to get the maximum return on your efforts. Lots of this may seem obvious – but you’d be surprised how many firms treat directories submissions as a one off, onerous task without linking them to other marketing or business development materials.…Read More
Choosing the right referees is an essential part of the directories process. Here are some errors I’ve often seen law firms make – and why you should avoid them!
They assume, not ask: It might be surprising, in an era when client service is more vital than ever, but some lawyers still blithely assume that it’s OK to give someone’s name as a referee without checking first. Not only is this fairly rude, it can have catastrophic consequences to a lawyer/client…Read More
Extra information – what is it worth including?
All researchers will be familiar with the sinking feeling they get when they pick up a submission that has ignored the recommended length and is packed to the gills with extraneous information, personal recommendations and lengthy lists of publications and awards. But equally understandably, a firm sees these as ways of validating its case for a strong ranking. The trick, as ever, is striking a balance between what the…Read More
Referee feedback is one of the most important elements of the directories’ research, but many law firms stumble when selecting referees. So before you send in that spreadsheet, ask yourself the following questions: