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Tracey Sinclair
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Tracey Sinclair's Profile
Latest Activity
Tracey Sinclair posted a status
"More on blogging for business: what do you actually blog about? http://ning.it/L1JcnJ"
Tracey Sinclair posted a blog post
What is a legal directories consultant - and do you need to hire one?
Love them or loathe them, legal directories like Chambers and Legal 500 are an influential part of the modern legal landscape. And, as they become more ubiquitous, so a new brand of professional has emerged: the legal directories consultant. So what is a legal directories consultant – and do you need to hire one?What does a legal directories consultant actually do? This answer to this is, generally, whatever you need them to do. It’s a field populated by individuals and (very) small businesses,…See More
Richard Pettet commented on Tracey Sinclair's status
"Thanks Tracey. Just testing the new email alerts on status updates. Get one?"
Tracey Sinclair posted a status
"Interview with this site's founder about Defero Law: http://ning.it/IerCeM"
Tracey Sinclair commented on Tracey Sinclair's blog post Blogging and web-writing made easy: some handy tips
"Thanks, Rich. I agree: it's tempting to be clever/funny but you need to think about how people will actually find your article."
Richard Pettet commented on Tracey Sinclair's blog post Blogging and web-writing made easy: some handy tips
"Very useful, Tracey. From an SEO point of view the most important thing for bloggers that don't have a strong following already is to title their posts in a way that describes what the article is about. Imaginative and clever titles are one…"
Tracey Sinclair posted a blog post
Blogging and web-writing made easy: some handy tips
With the vast increase of online content, it’s never been more important to be able to write clear, concise and compelling copy. Here are some tips for writing blog posts or web content - aimed particularly at those more used to writing legal documents! ‘Front-load’ your article: you should be spelling out at the start what the article is about, and why your audience should read it. Make the title clear, and the first paragraph should outline what the article is about – or people may not read…See More
Tracey Sinclair replied to Tracey Sinclair's discussion Directories: some ideas on what to do if you didn't get the results you wanted... in the group Legal Marketing Professionals
"Um, no doubt that would work better if I added the actual complete link!
http://www.deferolaw.com/profiles/blogs/directories-post-mortem-if-you-didn-t-get-the-results-you-wanted?xg_source=activity
"
Tracey Sinclair added a discussion to the group Legal Marketing Professionals
Directories: some ideas on what to do if you didn't get the results you wanted...
A few tips on what to consider if you don't think you got the results you deserved in Chambers and Legal 500... what do you think? http://www.deferolaw.com/profiles/blogs/directories-post-mortem-if-you-didn-t-get-the-results-you-wanted?xg_source=activitySee More
Tracey Sinclair posted a blog post
Directories post-mortem: If you didn't get the results you wanted, what should you do?
With both this year's Chambers UK and Legal 500 now published, lawyer's offices across the land will be familiar with the heavy thump of directories being thrown across the room in annoyance, as angry lawyers curse the whole process and wonder aloud why the hell their main competitor is in Band 2 and they didn't even get a mention. So with the research period once again underway, how can you try to avoid the same situation next year? Here are some tips... Be honest with yourself: does the…See More
Tracey Sinclair replied to Otabek Suleimanov's discussion Ratings: do they matter?
"Having worked both in Chambers and in-house, and so seen both sides of the table, so to speak, I do think they matter: I think they can be a useful differentiator and third party validation. I think it's very unlikely they will be the sole…"
Tracey Sinclair updated their profile
Profile Information
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- Consultant
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- 07985347047
Freelance consultant, editor and copywriter
As a professional copywriter and editor, as well as former researcher and Editor on leading legal directory Chambers UK, I can help you:
- Manage and streamline your directories submission process – cutting costs and improving results
- Create content for blogs, websites and social media profiles
- Write promotional material, including press releases and articles
- Create and implement client satisfaction reviews
- Edit legal/professional articles, chapters or papers
Tracey Sinclair's Blog
What is a legal directories consultant - and do you need to hire one?
Posted on April 16, 2012 at 10:30 0 Comments 1 Like
Love them or loathe them, legal directories like Chambers and Legal 500 are an influential part of the modern legal landscape. And, as they become more ubiquitous, so a new brand of professional has emerged: the legal directories consultant. So what is a legal directories consultant – and do you need to hire one?
What does a legal directories consultant actually do?
This answer to this is, generally, whatever you need them to do. It’s a field populated by…
To submit or not to submit: is opting out of the legal directories process really an option?
Posted on November 16, 2011 at 11:00 0 Comments 0 Likes
Is opting out of the legal directories a realistic option? With Chambers UK and Legal 500 just out, and the Chambers UK deadlines already looming, many firms - especially those who haven't got the rankings they wanted - will be asking themselves the perennial question: why do we bother? It's a ton of work, a massive hassle and we still don't get what we want! Wouldn't it be easier to just not send in any submissions and let the cards fall where they may? While I sympathise with the…
Read MoreBlogging and web-writing made easy: some handy tips
Posted on November 10, 2011 at 18:37 3 Comments 0 Likes
With the vast increase of online content, it’s never been more important to be able to write clear, concise and compelling copy. Here are some tips for writing blog posts or web content - aimed particularly at those more used to writing legal documents!
‘Front-load’ your article: you should be spelling out at the start what the article is about, and why your audience should read it. Make the title clear, and the first paragraph should outline what the article is…
Read MoreDirectories post-mortem: If you didn't get the results you wanted, what should you do?
Posted on November 7, 2011 at 9:55 0 Comments 3 Likes
With both this year's Chambers UK and Legal 500 now published, lawyer's offices across the land will be familiar with the heavy thump of directories being thrown across the room in annoyance, as angry lawyers curse the whole process and wonder aloud why the hell their main competitor is in Band 2 and they didn't even get a mention. So with the research period once again underway, how can you try to avoid the same situation next year? Here are some tips...…
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