Tracey Sinclair
  • Female
  • London
  • United Kingdom
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  • Tom Horigan: Director, Horigan
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Tracey Sinclair

Latest Activity

Tracey Sinclair commented on Tracey Sinclair's blog post Reusing submissions material
"Yes absolutely!"
Aug 23, 2013
Michael Leigh commented on Tracey Sinclair's blog post Reusing submissions material
"Great little article, Tracey. I can't remember all the times I've made the pitch-material point. It's worth looking at it the other way, too. Many firms heave a collective sigh of dejection when it comes to gathering information for…"
Aug 23, 2013
A blog post by Tracey Sinclair was featured

Reusing submissions material

Reusing directories submissions materialProducing the directories submissions can involve a huge amount of work, so it makes sense to reuse the material you’ve collected as much as possible to get the maximum return on your efforts. Lots of this may seem obvious – but you’d be surprised how many firms treat directories submissions as a one off, onerous task without linking them to other marketing or business development materials.Pitches and capability statements: this may be an obvious one,…See More
Aug 18, 2013
Tracey Sinclair posted a blog post

Reusing submissions material

Reusing directories submissions materialProducing the directories submissions can involve a huge amount of work, so it makes sense to reuse the material you’ve collected as much as possible to get the maximum return on your efforts. Lots of this may seem obvious – but you’d be surprised how many firms treat directories submissions as a one off, onerous task without linking them to other marketing or business development materials.Pitches and capability statements: this may be an obvious one,…See More
Aug 14, 2013
A blog post by Tracey Sinclair was featured

5 mistakes law firms make when choosing referees

Choosing the right referees is an essential part of the directories process. Here are some errors I’ve often seen law firms make – and why you should avoid them!They assume, not ask: It might be surprising, in an era when client service is more vital than ever, but some lawyers still blithely assume that it’s OK to give someone’s name as a referee without checking first. Not only is this fairly rude, it can have catastrophic consequences to a lawyer/client relationship – clients can get very…See More
Jul 25, 2013
Tracey Sinclair posted a blog post

5 mistakes law firms make when choosing referees

Choosing the right referees is an essential part of the directories process. Here are some errors I’ve often seen law firms make – and why you should avoid them!They assume, not ask: It might be surprising, in an era when client service is more vital than ever, but some lawyers still blithely assume that it’s OK to give someone’s name as a referee without checking first. Not only is this fairly rude, it can have catastrophic consequences to a lawyer/client relationship – clients can get very…See More
Jul 25, 2013
Tracey Sinclair posted a blog post

Legal Directories Submissions: Extra Information - what to keep, what to ditch

Extra information – what is it worth including?All researchers will be familiar with the sinking feeling they get when they pick up a submission that has ignored the recommended length and is packed to the gills with extraneous information, personal recommendations and lengthy lists of publications and awards. But equally understandably, a firm sees these as ways of validating its case for a strong ranking. The trick, as ever, is striking a balance between what the directories need (and will…See More
Jul 4, 2013
A blog post by Tracey Sinclair was featured

Legal Directories: Ten Tips for Choosing Client Referees

Referee feedback is one of the most important elements of the directories’ research, but many law firms stumble when selecting referees. So before you send in that spreadsheet, ask yourself the following questions:Have you asked them (and have they said yes)?Have you worked for this client in the last year?Can they talk about more than one lawyer/department?Are you SURE they are happy with your service?Will they answer emails (a lot of research is done by email now)?Have you put them down for…See More
Jun 25, 2013
Tracey Sinclair posted a blog post

Legal Directories: Ten Tips for Choosing Client Referees

Referee feedback is one of the most important elements of the directories’ research, but many law firms stumble when selecting referees. So before you send in that spreadsheet, ask yourself the following questions:Have you asked them (and have they said yes)?Have you worked for this client in the last year?Can they talk about more than one lawyer/department?Are you SURE they are happy with your service?Will they answer emails (a lot of research is done by email now)?Have you put them down for…See More
Jun 25, 2013
Tracey Sinclair and Tom Horigan: Director, Horigan are now friends
Dec 1, 2012
Tracey Sinclair posted a status
"More on blogging for business: what do you actually blog about? http://ning.it/L1JcnJ"
May 14, 2012
Tracey Sinclair posted a blog post

What is a legal directories consultant - and do you need to hire one?

Love them or loathe them, legal directories like Chambers and Legal 500 are an influential part of the modern legal landscape. And, as they become more ubiquitous, so a new brand of professional has emerged: the legal directories consultant. So what is a legal directories consultant – and do you need to hire one?What does a legal directories consultant actually do? This answer to this is, generally, whatever you need them to do. It’s a field populated by individuals and (very) small businesses,…See More
Apr 16, 2012
Richard Pettet commented on Tracey Sinclair's status
"Thanks Tracey. Just testing the new email alerts on status updates. Get one?"
Apr 12, 2012
Tracey Sinclair posted a status
"Interview with this site's founder about Defero Law: http://ning.it/IerCeM"
Apr 10, 2012
Tracey Sinclair and David Sprake (Solicitor.info) are now friends
Feb 27, 2012
Tracey Sinclair commented on Tracey Sinclair's blog post Blogging and web-writing made easy: some handy tips
"Thanks, Rich. I agree: it's tempting to be clever/funny but you need to think about how people will actually find your article."
Nov 12, 2011

Profile Information

Law Firm or Company Name
Tracey Sinclair Consulting
Job Title
Consultant
Type of Member
Other
Website
http://traceysinclairconsulting.com
Phone Number
07985347047

Freelance consultant, editor and copywriter

As a professional copywriter and editor, as well as former researcher and Editor on leading legal directory Chambers UK, I can help you:

  • Manage and streamline your directories submission process – cutting costs and improving results
  • Create content for blogs, websites and social media profiles
  • Write promotional material, including press releases and articles
  • Create and implement client satisfaction reviews
  • Edit legal/professional articles, chapters or papers

Tracey Sinclair's Blog

Reusing submissions material

Posted on August 14, 2013 at 11:39 2 Comments

Reusing directories submissions material

Producing the directories submissions can involve a huge amount of work, so it makes sense to reuse the material you’ve collected as much as possible to get the maximum return on your efforts. Lots of this may seem obvious – but you’d be surprised how many firms treat directories submissions as a one off, onerous task without linking them to other marketing or business development materials.…

Read More

5 mistakes law firms make when choosing referees

Posted on July 25, 2013 at 13:17 0 Comments

Choosing the right referees is an essential part of the directories process. Here are some errors I’ve often seen law firms make – and why you should avoid them!

They assume, not ask: It might be surprising, in an era when client service is more vital than ever, but some lawyers still blithely assume that it’s OK to give someone’s name as a referee without checking first. Not only is this fairly rude, it can have catastrophic consequences to a lawyer/client…

Read More

Legal Directories Submissions: Extra Information - what to keep, what to ditch

Posted on July 4, 2013 at 18:24 0 Comments

Extra information – what is it worth including?

All researchers will be familiar with the sinking feeling they get when they pick up a submission that has ignored the recommended length and is packed to the gills with extraneous information, personal recommendations and lengthy lists of publications and awards. But equally understandably, a firm sees these as ways of validating its case for a strong ranking. The trick, as ever, is striking a balance between what the…

Read More

Legal Directories: Ten Tips for Choosing Client Referees

Posted on June 25, 2013 at 9:30 0 Comments

Referee feedback is one of the most important elements of the directories’ research, but many law firms stumble when selecting referees. So before you send in that spreadsheet, ask yourself the following questions:

  1. Have you asked them (and have they said yes)?
  2. Have you worked for this client in the last year?
  3. Can they talk about more than one lawyer/department?
  4. Are you SURE they are happy with your service?
  5. Will they answer emails (a lot of…
Read More

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