As a professional copywriter and editor, as well as former researcher and Editor on leading legal directory Chambers UK, I can help you:
Love them or loathe them, legal directories like Chambers and Legal 500 are an influential part of the modern legal landscape. And, as they become more ubiquitous, so a new brand of professional has emerged: the legal directories consultant. So what is a legal directories consultant – and do you need to hire one?
What does a legal directories consultant actually do?
This answer to this is, generally, whatever you need them to do. It’s a field populated by…
Is opting out of the legal directories a realistic option? With Chambers UK and Legal 500 just out, and the Chambers UK deadlines already looming, many firms - especially those who haven't got the rankings they wanted - will be asking themselves the perennial question: why do we bother? It's a ton of work, a massive hassle and we still don't get what we want! Wouldn't it be easier to just not send in any submissions and let the cards fall where they may? While I sympathise with the…Read More
With the vast increase of online content, it’s never been more important to be able to write clear, concise and compelling copy. Here are some tips for writing blog posts or web content - aimed particularly at those more used to writing legal documents!
‘Front-load’ your article: you should be spelling out at the start what the article is about, and why your audience should read it. Make the title clear, and the first paragraph should outline what the article is…Read More
With both this year's Chambers UK and Legal 500 now published, lawyer's offices across the land will be familiar with the heavy thump of directories being thrown across the room in annoyance, as angry lawyers curse the whole process and wonder aloud why the hell their main competitor is in Band 2 and they didn't even get a mention. So with the research period once again underway, how can you try to avoid the same situation next year? Here are some tips...…Read More