Today I read an article from an American law firm marketing group where a participant was instructing lawyers how to get a highly targeted lead landing on a blog post. He told them the post must include valuable information and answer the kind of questions that will likely be burning on their minds. This “will allow you create a connection with that person”, he tells them as “you’ve answered an important question for them. It also builds trust and credibility because you can show that…

The radio this morning announced that according to ‘Olympic Mood Tracker’ (yes, a real website) excitement about the Olympics and faith in the games as being beneficial for Britain have both in fact declined in the run up to the opening ceremony! The reason? ‘Economical concerns’ suggest Olympic Mood Tracker. Somewhat ironic when you consider the effects of the economical climate; heightened competition. This is a competitive time as we know, and especially so in the legal sector. Law firms…

Marketing in simple terms, refers to the process by which a company’s product or services are communicated to the ‘market’; the consumer or buyer. The business sense of the term, “process of moving goods from producer to consumer with emphasis on advertising and sales” was attested by 1897.

A conveyancing law firm is a business like any other and any business needs continual input in terms of its generation efforts, even McDonald’s! Moreover, the market for…