Convincing headlines for law firm blogs are key to engaging potential clients and keeping existing clients engaged as well.
The purpose of the headline is to capture attention and arouse enough interest for your law firm clients and potential clients to continue reading.
Your headline does the hard work of getting your clients or potential clients attention.
The quality of your content will determine whether that person then wishes to keep in touch, complete an email sign up form or even clicks an instruct button asking your law firm to act for them.
At the very least, it creates an interest for potential clients to follow you and your law firm.
Best Law Firm Web Pages
The best performing law firm websites don’t display large company logos that take up most of the page. They don’t have frilly background music, or pointless animations.
What they do have is great content, that focuses on what your potential client wants to know or help with a problem that potential client may have.
Always remember the our #1 maxim – “Content is King.”
8 Golden Nuggets for Headline Writing and Great Content
1# Make your copy conversational in tone. In today’s busy world it’s important your copy is easy to read and jargon( always remember our ‘#2 maxim – Avoid Turgid, Bombastic or Oratund prose)
2# Limit your sentences to one thought. This makes your copy easy to read. Your clients and potential clients will appreciate it.
3# Keep Your Page Light – don’t fill your pages full of text. This also goes with making your copy easy to read.Make sure there’s enough ‘white space’ on your page to entice your potential clients to read more.
4# Try keeping your paragraphs to as few as just three or four lines long.
5# Use Bullet points. They make the text easy to read and to understand. They also…
- Catch attention.Make the page look more interesting.
- Are great for summarizing benefits.
- Are proven to increase response (potential new instructions)
6# Add facts and figures. Make them specific. This underlines your credibility.
7# Split-test your headlines. (We’ll cover split testing in a future post.)
8# Don’t Eschew the Long Post - Don’t be scared of writing long web pages. Don’t scrimp on explanation where it’s absolutely necessary.
My “best seller” on Chancel Repair Liability is almost four times longer than my normal posts.
The Important Key
The key is to make your law firm website and you content compelling, and “all about your clients and not about you”.
Browse your website ‘in the mind of a potential client’. Is your home page giving clients and potential clients what they are looking for? Or is it all about you and your company?
Updating your law firm site with strong headlines and great content doesn’t have to cost the earth or the services of a professional copywriter, but in the vast majority of cases, it will increase results.
Stamp Out Headline Headaches
If you are looking for a miracle product to create all those headlines for you then we may just have the answer for you and a special launch offer to boot.
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