Linkedin profiles can do a lot of work for you. This post is about how LinkedIn can help you differentiate yourself, get that all important face to face meeting, and go on to seal the deal.
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Recently I've been shadowed by a student in his penultimate year at university. James is a really intelligent young Gentleman and a credit to his parents. It has been a real pleasure and it all started when James sent me his CV and grabbed my attention in seconds.
We have been meeting professionals and researching what they're looking for in candidates applying for training contracts. Both James and I are grateful for the time afforded to us by eminent professionals who were so willing to advise and make connections for us. The confidence boost James received has been quite something.
The overwhelming opinion has been differentiation is key. It's great to have 22 applicants with loads of qualifications highly relevant to the profession. Yet with so many candidates it can be difficult to separate the chaff from the wheat.
So how do you differentiate yourself enough to show your skills, but without blowing your own trumpet?
LinkedIn profiles give you the opportunity to highlight your strengths. It will build trust if you mention your weaknesses and how you seek to reduce them. The first 6 seconds of reading your CV are the most important. This article highlights which parts of a CV are read.
If you are going to ask for introductions on LinkedIn then you need to ensure that your profile is working hard for you. There is nothing worse than forwarding a profile for a connection and then having to explain why the connection makes sense. Especially if the request to forward is bland and doesn't highlight why they are different.
Wrap up: Think of the LinkedIn profile as your CV and your message of introduction as a covering letter. Would you read your CV after receiving your covering letter?
Top tip: Make your profile work hard for you rather than asking others to do the hard work. Highlight the benefits that your personal brand offers. Share a contact's profile with someone you think they have synergy. Can you make an Oscar Winning introduction for them?
Who to share this with: LinkedIn connections that receive bland introduction requests.
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