Did Einstein Predict a Social Media Revolution?
As the New Year draws near and the new entrants are gearing up to make their way into the market place, Solicitors’ up and down the country will be celebrating the festive season with colleagues and family. But inevitably there will be one thing on their mind and that is ‘who, where and how’ will the shake up in the legal market affect their workplace and their existing and future clients?
There are several networking groups battling away giving their opinions on whether this should been seen as an ‘opportunity’ or a ‘threat’. On social media platforms and blogs there have been plenty of opinions shared that add to the discussion of how ABS - or Tesco Law – will impact the legal community. It is a hot topic.
One thing for sure is that by having participated in these discussions ‘online’ -either by commenting on Linkedin discussions, Defero Law social media networking site, posted blogs on Twitter, Facebook etc, - we have, whether we realise it or not, already embraced online social media networking either as individuals or as brands.
With that said, we should all give ourselves a pat on the back, as we are champions of social media and we are making use of it perfectly, by sharing our views and getting involved. In retrospect, we have all come a long way and our journey through this new digital era could quite easily be synonymous with Einstein’s equation E=mc2.
Did Einstein predict a social media revolution? We all know what the famous equation stands for (E=energy m is mass and c is the speed of light). Could it be that he predicted energy as human beings posting content onto the World Wide Web, only to be pushed out to social networking sites across the internet in seconds? I don’t profess to be a scientist, however, it is interesting to note how that might now be construed!
Perhaps we are all geniuses inside. If we take a trip down memory lane, when we held an abacus or when we were looking through a microscope in a chemistry lesson at school, we all have it in us to see the bigger picture. One thing’s for sure, we are providing content en mass at frightening speed and we should keep doing what we are doing to ensure we remain internet savvy. We need to teach those who are not yet involved in online communities that communication is the key to a successful social media presence – even to a sustainable law firm.
Add a Comment