You and me too dear reader.
I went to a wine tasting event run by a city lawyer recently. I had a great time but I'm not sure they got value for money from the event. Consider this little lot and see what you think: -
So lets review the event then: a pointless waste of time attended by the wrong people at the wrong level resulting in a vague and fruitless outcome.
Now, I'd like to think that this was an isolated incident but I fear it isn't. Too many corporate events are run either because they are on a timetable or because somebody thinks they need to do something and an event is the easy option.
So what is a body to do? Well you could try following the Flair 5 step approach to successful events.
If you measure events by the number of bums-on-seats this approach will horrify you. Of course if you want to get the most out of your events budget you can start by having less of them; invite less people; require more input from the client-facers but get much more sales momentum (and therefore sales) as a result.
Image courtesy of Vichaya Kiatying-Angsulee / FreeDigitalPhotos.net
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