The question that has been on the lips of most of us over the past 4 years or so is, what effect will ‘Tesco Law’ have upon us? By us – I mean ‘high street firms’.
However, is this the question we should really be asking?
I have noticed quite a few local firms beefing up recently. By beefing up I mean in terms of their social media. Twitter, Linked In, Blogging – all platforms to shout ‘look at me, look at me....’ and hopefully attract attention and accordingly retain and obtain clients.
In raising public awareness, even in their immediate locality – a town, region or county, these firms are taking steps in the right direction.
I will add one caveat - I am not suggesting that a snazzy blog, set of timely tweets or even a fab website is the whole package... but it is a start. It may even be a start that gives that firm the advantage.
As long as the social media broadcast says something cohesive (and positive) about these firms, and the message projected matches the ethos and practice of these firms, then it seems to me that it is these guys.... NOT our friend with the blue, white and red branding that we need to look out for....