I doubt you can have missed the endorsements feature on LinkedIn, the one that keeps asking you to endorse people you barely know for things you’re not sure they've ever done. Let’s get real, you’re a lawyer, you’re not going to do that – why would you be interested in this ridiculous system?
Many Lawyers I talk to have said much the same. The thing is, whatever you think of this new feature, you can profit from it, read on to see how.
LinkedIn Endorsements – meaningless frippery?
I’ve had discussions with several Lawyers that moaning about getting meaningless endorsements from people they don’t really know, turning the whole thing into a pointless charade. Some think it’s turning a serious business platform into a competition for “Facebook likes”. What do you think about LinkedIn’s endorsements?
Are endorsements here to stay?
Since flotation LinkedIn have focused on features that generate traffic and keep you on the site for longer. Endorsements is an aspect of this. LinkedIn are also interested in making search more relevant for you. I fail to believe that in the future people with more endorsements won’t start appearing higher in LinkedIn searches. Is that a reason to want endorsing?
If you’re more interested in people that search engine technology, consider this. I have a feeling that, despite my prejudices against endorsements, I look at people with more endorsements more favourably than those with less. How about you?
How to profit from LinkedIn endorsements
If you have a clear strategy for using social media, you can profit from this new function. If you want to create a strategy, click to download a free report that will help you create one (emai....
I recently spent just under an hour getting in touch with some of people who've given me my 573 endorsements.
I thanked them, and used the opportunity to start a conversation. I did not attempt to “sell”.
Most didn't even answer!
About 30% came back to me, asked after me and about something specific they saw in my profile. That sounds like some good relationships restarting!
I had 10 enquiries where people, knowing what I do, asked how I might be able to help them. In other words, I got a one third response rate (considered brilliant in most email marketing), reignited some relationships and got a number of sales enquiries – from simply being polite!
What is social media for?
If social media is a platform to allow to you to network, then any excuse to help you talk to people is good – why not use it?
How have you used LinkedIn endorsements in a way that helped you?
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