More traffic to your website, and Social Media. What do I need to know about Google+?

Try to suspend disbelief for a second, at the idea of somebody else telling you to use Social Media. What’s worse, not any Social Media, but Google+.

Isn’t “G+” a new platform where nobody visits? Perhaps you've not really heard of it and are barely getting to grips with LinkedIn.

If you have a website and want it found more regularly, you should be interested in Google+.

The company that directs most traffic around the internet owns a social media platform and uses “social signals” as an important part of it’s strategy to decide if your website is relevant to the potential client.

In English – your website pages are more likely to get found if you’re active in Google+. There are other good things about it too, but that’s a big enough one for me.

Google+

  • Users: More active users than Twitter
  • Messages: You can send messages targeted to those that will want them, simply arrange your “circles” by segment, rather than friends or family.
  • Engagement: So far this hasn’t been it’s strongest point, but there are now increasing amounts of discussion and engagement
  • Automation: Much less automation means you can’t just send stuff out automatically. That’s a pain at times, but it does mean receiving less stuff you don’t want to see.
  • Interface: A nice user interface and the ability to format your messages (bold, or italics) and not limit them to 140 characters.
  • Search: There is a lot of debate in the SEO world about whether Google+ and search results are linked causally or it’s just a correlation, but there does seem to be a generally agreed point. People that post on Google+, specially those that get others to share or “+1” those posts, do better in search.
  • Are you switching to G+?

It’s more than "just" a social media platform. It seems like a wrapper around everything that they do. If that’s not a good enough reason to think it’ll last I don’t know what is.

You might not be ready to switch to using it all the time, yet, but you should start using it - even if only to prove to Google that you're real. Click here to download our free guide to creating a social media strategy for you... (email address required) 

Am I moving totally over to it, no - there are still too many prospects on the others too; but time will tell.

What do you think about Google+ for your firm?

Written by Jon Baker, of venture-Now. The 5-50 Coach, who helps professionals to grow their practice from 5 to 50 employees, profitably, sustainably and while they still have a life.

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Tags: Marketing Blogs, Social Media

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Comment by Jon Baker on December 16, 2013 at 13:50

Hi Rich,

Yes thank for your comments., 

  • Active or battered into it: Very good point, although I've found it good for web traffic regardless.
  • Sending messages: yes I really like the email people element, although I don't use it regularly. I tend to use it for relatively focused messages to smaller circles.
  • Search: There is, as you say, a lot if debate on this one. http://moz.com/blog/google-plus-correlations captured some of it nicely, included Matt Cutt's comments.

I quite like the user interface but I know others who, like you, don't. 

Digital marketing in Law Firm's still has some way to go. I'd add to that that Digital Marketing is becoming increasingly important, and evolving rapidly.

I look forward to more discussions on this Social network :-)


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Comment by Richard Pettet on December 16, 2013 at 13:20

Hi Jon,

Thanks for the post. There are some good points in here but also some that need to be taken with a pinch of salt.

  • Users: More active users than Twitter -
    active or simply battered into submission to open a G+ account on the back of an already existing gMail account? That was my experience. Also, it's very very US-centric. Most of my followers are DUI lawyers in the US - almost zero use to me.
  • Messages: You can send messages targeted to those that will want them, simply arrange your “circles” by segment, rather than friends or family.
    This was a feature I found really useful when I started until I got to a point where I had too many people in my circles and it refused to email my connections because there is a cap on the number you can send.
  • Search: There is a lot of debate in the SEO world about whether Google+ and search results are linked causally or it’s just a correlation, but there does seem to be a generally agreed point. People that post on Google+, specially those that get others to share or “+1” those posts, do better in search.
    Google Webmasters FAQ says that "+1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality."

    My reading of this is that if you're logged into Google and you plug in a search and one of your connections has +1 on something related then that might affect search results slightly. The general consensus across the web is that it makes little to no difference.

It's the least intuitive of all the platforms I use but it probably does have more potential for law firms than Facebook. That said, the adoption of social media generally amongst law firms is still pathetic. In fact digital marketing in law firms is generally pathetic, full stop. Shame a I started a social network for lawyers really :-)

Again, thanks for posting

Rich

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