If the extreme weather, economic gloom and market uncertainty is getting you down, let me lift your spirits with the thought that now is a time of great opportunity. The ‘digital shift’ to a fully networked society brings change, disruption and the ability to create new, successful business models.
Drawing on our experience working on digital media projects since the late 1990s, most recently as the lead firm on the development of Pottermore, I have written a 24 page White Paper, copy attached, on how to adapt business models and brands to sustain competitiveness in the digital revolution. The paper is about the ‘4Cs’ – Collaboration, Copyright, ‘Communitycation’ and Contract – which are a framework for shaping successful business models for publishers in the 21stcentury. It combines strategic analysis with practical advice.
If you’d like a copy, please email firstname.lastname@example.org and she’ll be delighted to send you a PDF.
Enjoy the weekend!
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